To help one of our newest clients, the Minnesota Zoo, introduce the opening of their newest exhibit, “3M Penguins of the African Coast” we created a really fun, high-energy, full-circle media campaign.
It’s all based on the idea that when Penguins walk they actually waddle, which is amazingly cute. So we thought let’s create a Waddle dance, which led us to the creation of an infectious Waddle song. Then we put together a professional dance troupe, our Waddle Squad, to perform the Waddle for a TV spot, local parades and special events. The result—the newest dance craze, “The Waddle” will be all over the airwaves—TV, radio, online—this summer, do The Waddle.
