Connector: Peace of mind.
Altru Health System recently became the first hospital in the country to start working with the Mayo Clinic’s new healthcare provider model—the Mayo Clinic Care Network.
This new relationship is very significant because with Altru and the Mayo Clinic working together, people who live in Altru’s service area don’t have to leave home to get the best medical care on the planet. To tell the story, we started with teaser ads in outdoor, newspaper and online that featured the word “we” in a sea of white space. When the campaign launched, there was a full-page manifesto ad that explained the benefits of the new relationship along with three 30-sec mini-dramas that demonstrated why things get better when Altru and the Mayo Clinic are working together. There is no music or voiceover in the spots, which gives them a very voyeuristic quality.
