Clarity Coverdale Fury is exploring new connections to energize smoking cessation for longtime client ClearWay Minnesota. This approach centers on an event called The QuitCash Challenge, which gives smokers a chance to win $5,000 if they quit smoking for the month of October. The result makes quitting smoking into a group activity—complete with prizes, Facebook community building and online video content that CCF admits is “a little strange.”
One tactic that CCF is using to encourage participants of The QuitCash Challenge is a Facebook video series of “Talking Motivational Posters.” Each video highlights what it takes to quit smoking (determination, focus, strategy, etc.), but done “appropriately unseriously”—featuring everything from a talking, eagle-riding terrier to a group of singing Easter Island statues.
