The Digital Inflection Point is here for Conscious Consumers

Last week Mary Meeker and venture capital firm Kleiner Perkins released their annual Internet Trends Report at the Code Conference. As our Nissa Hanna, Senior Account Planner, put it when sharing with the agency, “it’s like the Don Quixote of PowerPoints” at 355…

Mindful marketing is on the move

Mindful marketing is on the move. Manufacturers and service providers alike are tying messaging and programs to the trend of mindfulness. For example, take David Llyod fitness clubs out of London. Recognizing that their customers were time pressed, stressed out…

Jet.com made the cut for Equal Pay Day

In early April, Jet.com made a statement about Equal Pay Day by literally taking 21% off of certain products. The online CPG retailer, and equal pay advocate, hosted a Facebook Live session that featured a water laser-cutting machine that sliced…

What really is a Conscious Consumer brand?

I’m often asked what defines a Conscious Consumer brand. Let’s begin by addressing what defines a Conscious Consumer. He or she is a person who recognizes that “my consumption impacts myself, my family, my community, and the world at-large. I…

Fairview Health Systems Commitment to Healthy Behaviors

This past Monday, Fairview Health Services stopped selling sugary beverages in all of its hospitals, clinics and pharmacies. This includes all Fairview cafeterias, vending machines, gift shops and retail spaces. No soft drinks. No sugary sports drinks. Sugar-free syrups replaced…

The role of public media in an algorithmic world

A recent Westminister Town Hall Forum in Minneapolis got us thinking about the role of “public” media in a brand’s messaging. By public media I am not referring to NPR or public TV – but rather media that is broadcast out…

Conscious Consumers are taking a deep breath

Inhale. Exhale. Repeat. We do this automatically. So it’s a little alarming to hear that many of us do it incorrectly, typically by recruiting our shoulders to do the heavy lifting. Outsourcing the diaphragm’s work tends to be a subconscious…

Getting people back into the aisles

An obstacle for the CPG industry in recent years has been the trend toward “shopping the perimeter.” As a focus on health and wellness driven by Conscious Consumers has grown, shoppers have been told to stick to the outer edges…

Destination health: Traveling Conscious Consumers are guided by wellness

Whether they’re vacationing or road warrior-ing, Conscious Consumers are taking their wellness-oriented mindsets along for the ride. And, increasingly, brands and services are helping them preserve – or jump-start – healthy practices around fitness, nutrition and mindfulness. The early adopter…

How the cruise industry hopes to win with Conscious Consumers

The Consumer Electronics Show or CES just wrapped up in Las Vegas and one industry, the cruise industry, which has been lagging in tech has been making headlines with innovation led by Carnival Cruises. Innovation for this sector is critical…

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