Is fermentation the next Greek yogurt?

  According to a recent article in The Economist, fermentation is on the rise, both in terms of back-to-basics home canning and jarring, as well as manufactured foods. Fermented foods are loaded with probiotics, which makes me wonder: Are fermented…

Conscious Consumers: Where mindfulness meets marketing

(This blog post originally appeared as an article for AAR Partners) Chances are good that you’ve noticed mentions of mindfulness popping up over the past year. It’s showing up on magazine covers, in elementary schools and even in museum programs.…

Why do we keep talking about mindfulness?

Idleness is not just a vacation, an indulgence or a vice; it is as indispensable to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as disfiguring as rickets. -Tim Kreider,…

Tom Brady is a Conscious Consumer

Recently I saw a Tweet by Tom Brady touting his new book, The TB12 Method. At first I thought, “Ok, another sports figure writing about how to stay motivated or how he climbed the mountain.” For some reason, I decided…

Destination health: Traveling Conscious Consumers are guided by wellness

Whether they’re vacationing or road warrior-ing, Conscious Consumers are taking their wellness-oriented mindsets along for the ride. And, increasingly, brands and services are helping them preserve – or jump-start – healthy practices around fitness, nutrition and mindfulness. The early adopter…

Branded Help: Companies Step Up When Disaster Strikes

Hurricanes Harvey and Irma wreaked havoc this month, upending the lives of thousands of Americans while devastating local communities and businesses, alike. In the wake of these disasters, a growing group of brands is putting their resources and systems to…

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