Jet.com made the cut for Equal Pay Day

In early April, Jet.com made a statement about Equal Pay Day by literally taking 21% off of certain products. The online CPG retailer, and equal pay advocate, hosted a Facebook Live session that featured a water laser-cutting machine that sliced…

What really is a Conscious Consumer brand?

I’m often asked what defines a Conscious Consumer brand. Let’s begin by addressing what defines a Conscious Consumer. He or she is a person who recognizes that “my consumption impacts myself, my family, my community, and the world at-large. I…

The role of public media in an algorithmic world

A recent Westminister Town Hall Forum in Minneapolis got us thinking about the role of “public” media in a brand’s messaging. By public media I am not referring to NPR or public TV – but rather media that is broadcast out…

KIND. A brand that’s putting its money where its mouth is.

Some time ago I posted a story about being prepared to support your claims quickly. Healthy claims, sustainability claims, organic claims, you get the picture. The post was tied to KIND, who was being accused of misusing the term “healthy”…

Supporting healthy neighborhoods one book at a time

I was lucky enough to be raised in a family that stressed the importance of education. My parents tapped into my interests and passions by giving me access to after school classes, summer camps and more importantly, books! I eagerly…

The Unconscious Conscious Consumer

While the market of Conscious Consumers is growing, not all consumers are actively searching for products that are sustainable. While most people would choose a “green” product if all things were equal, there are people who feel it’s too much…

The gift that (literally) keeps on giving

Autumn is my absolute favorite season. Its arrival is always accompanied by gorgeous colors, cooler weather, cozy flannels, hot apple cider and, of course, the exciting anticipation of the holiday season. With Thanksgiving, Christmas, Hanukkah, and Kwanzaa right around the…

Collaboration + Education = Change

Here it is. September. After a twelve-week sprint to make the most of every summer day, September forces us to slow down, take a deep breath and get back our normal schedules. For many, September brings with a time of…

Shareholder value v. Corporate Social Responsibility

Earlier this summer, I heard an interview with John Browne, former CEO of BP. He had released a new book that discusses the importance of corporate social responsibility (CSR) to a company’s bottom line. His argument is that CSR is no…

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