Clarity Coverdale Fury

Minnesota Zoo

Dan — Thu, 17 May 2012 11:04:24 +0000

Connector: Kids + Dinosaurs = Awe.

There was one question we asked ourselves as we started working with the Minnesota Zoo to promote DINOSAURS!, a new exhibit featuring actual size, moving, roaring dinosaurs.

What emotion is at the core of the exhibit?

While the zoo’s dinosaurs exhibit would certainly create excitement, it became clear to us that there was more to it for kids and parents. This would be a different kind of excitement—different than the feeling you get from an action movie, video game or roller coaster. This exhibit would be an opportunity to discover something a bit more rare for kids and parents: a pure sense of awe. Seeing awe on your child’s face is amazing. We wanted to remind parents that when their child is standing in front of a life size, moving, roaring dinosaur, a sense of awe is pretty much guaranteed.The campaign includes online, television, radio and outdoor.

Leveraging the Awe Factor for the Minnesota Zoo

Dan — Thu, 17 May 2012 09:00:27 +0000

We have teamed up with the Minnesota Zoo once again to introduce their newest exhibit, “DINOSAURS!” which will run Memorial Day weekend through September 3rd. With this full circle media campaign, our goal was to re-create the excitement and awe around Dinosaurs–and show how people of all ages will love this must-see summer exhibit.

The work, which is a combination of outdoor, online, radio and TV, encourages Dino Fans of all ages to come experience the life-like, moving and roaring exhibit. The TV Spot features a young child in “awe” of the new exhibit, while dinosaur-wrapped buses and radio feature people of all ages experiencing the exhibit, which will leave you wanting more.

Download press release

SEEDS 2000

Dan — Thu, 10 May 2012 18:29:00 +0000

Connector: Technology in your seed

While SEEDS 2000 produces some of the most advanced corn and soybean seeds available, they understand that their job is about more than offering technology. It’s about understanding the unique needs of each grower so they get the right technology for their field.

Looking at seeds differently

Dan — Thu, 10 May 2012 13:40:24 +0000

Rather than bask in the glow of their seed technology, SEEDS 2000 looks to connect with corn and soybean growers by featuring them in their new campaign.

Download press release

Clarity Coverdale Fury hires New Business Project Coordinator

Dan — Wed, 11 Apr 2012 19:59:22 +0000

Always on the lookout for the brightest young talent, Clarity Coverdale Fury has hired Cristen Capron as their New Business Project Coordinator. Cristen will be responsible for helping to manage the new business pitch process and supporting the digital marketing activities. We look forward to great things from Cristen.

Download press release

Metro Transit

Dan — Tue, 10 Apr 2012 16:08:07 +0000

Connector: This way to the Twins.

Most people don’t realize it but public transportation and professional baseball go hand in hand. Did you know “Take Me Out to the Ball Game” was written while riding public transportation? Mix in a dose of practicality, like simplicity and inexpensive fares, and Metro Transit is poised to connect with Minnesota Twins fans looking for a better way to get to the ballpark.

New work from Wings Financial

Dan — Mon, 26 Mar 2012 17:04:12 +0000

When you dream about becoming a parent, your mind naturally drifts to cute baby pictures and warm fuzzy feelings. But if you ponder the big picture—like the next 16+ years—you quickly realize that the dream of parenting is going to require some good ‘ol, straight-forward, financial responsibility. Luckily for parents (and budget conscious non-parents) Wings Financial Credit Union is here to help dreams and financial realities stay on track. Check out the new work.

Download press release

Wings Financial

John — Sat, 24 Mar 2012 10:00:21 +0000

Connector: Do your dreams have Wings?

When you dream about becoming a parent, your mind naturally drifts to cute baby pictures and warm, fuzzy feelings. But if you ponder the big picture—like the next 16+ years—you quickly realize that the dream of parenting is going to require some good ‘ol, straight-forward, financial responsibility. Luckily for parents (and budget conscious non-parents) Wings Financial Credit Union is here to help dreams and financial realities stay on track.

Turning butt kicking into a group activity

Dan — Tue, 13 Mar 2012 09:27:18 +0000

Due to the success of the fall 2011 QuitCash Challenge (sponsored by QUITPLAN Services), Clarity Coverdale Fury helped launch the spring contest in hopes of getting even more Minnesotans to quit smoking before the warmer weather hits. This challenge offers smokers the opportunity to quit smoking for a chance to win $5,000. Part of the allure of the contest is that participants experience a more relaxed, positive and light-hearted approach to quitting. Also for the first time, The QuitCash Challenge will be running TV and bus sides as a way to reach even more Minnesotans. The hope is to encourage another group of 3,000+ smokers to quit together by using the free services and support provided by QUITPLAN Services.

Download press release

development

Ryan — Mon, 12 Mar 2012 20:21:45 +0000

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Clearway Minnesota

Dan — Mon, 12 Mar 2012 15:49:31 +0000

Connector: The team approach to quitting smoking.

Quitting smoking is usually a serious, somber, solo activity. The QuitCash Challenge from QUITPLAN Services seeks to change this by fusing sweepstakes marketing with social marketing. The result is turning the act of quitting smoking into a social activity—complete with prizes, Facebook community-building and supportive daily text messages. Simply said, there’s strength in numbers..

Clarity Coverdale Fury hires Digital Designer/Art Director

Dan — Thu, 19 Jan 2012 22:28:31 +0000

Always on the lookout for the brightest young talent, Clarity Coverdale Fury has hired Dan Linnihan as Digital Designer & Art Director. During an extended internship at CCF, Dan showed off his design and fresh ideas on campaigns for the MN Zoo, Clearway Minnesota, Red Gold Tomatoes, Metro Transit, Charter Communications and Dairy Queen. Dan graduated from Columbia College in Chicago in 2010. We look forward to great things from Dan.