It is important that consumers know how brands and organizations are positioning themselves to make the world a better place. Are you making a difference?
We can help.
ClearWay Minnesota • QUITPLAN Services • Breast Cancer Network of Strength • Mothers Against Drunk Driving • Alzheimer’s Association • Alcoholics Anonymous • Brad & Heather Radke Family Foundation • Minnesota Coalition Against Sexual Assault • Target Market • Minnesota Department of Health • United Recovery Center
Point of View
“In 2010, two thirds of brands engaged in cause marketing, and 97% of marketing executives thought it was an important strategy.
This number continued to grow in 2011 with 93% of consumers wanting to know what brands were doing to make a difference.”
Did you know that more Millennials prefer to actively engage in cause campaigns, such as volunteering, cause support purchasing and fundraisers than Non-Millennials?
We have helped non-profit and for-profit organizations make a difference in their community while building awareness and maximizing growth.
Cause–supporting digital campaigns help organizations and brands connect in real time, grow awareness and make a difference.
Quitting smoking is usually a serious, somber, solo activity. We created a social media campaign for QUITPLAN Services and fused sweepstakes marketing with social marketing.
With the QuitCash Challenge we turned quitting smoking into a social activity— complete with prizes, Facebook community-building, website redesign and supportive daily texts.
• Our campaign for QUITPLAN Services has helped over 18,000 Minnesotans become smoke free.
• Our work with Target Market resulted in a 21% decrease in teen smoking and a 80% recognition as a “cool” teen brand.
• Our campaign for ClearWay Minnesota, WE ALL PAY THE PRICE, won the Web Marketing Association’s WebAward for “Best Advocacy Website.” The winning entry was for the website www.weallpaytheprice.com.