With a shift away from processed foods, and a strong focus on locally grown food, it has become increasingly important for packaged food brands to create an emotional connection with the consumer.
We can help.
Red Gold Tomatoes • Johnsonville Sausage • Malt-O-Meal • Hormel Grocery Products • Gold’n Plump Poultry • Belvedere Vodka • Red Baron Pizza • Country Hearth Bread • RedPack • Crystal Farms • Simply Potatoes • International Multifoods • Chopin Vodka • Hostess Snacks
Point of View
“85% of household spending is influenced by moms, equating to over two trillion in spending power.”
Did you know that moms who own a tablet, smart phone and internet TV spend an average of 18.3 hours engaging with media content per day?
At Clarity Coverdale Fury we understand the spending power of women and can anticipate her needs, wants and behavior.
To learn more about marketing to moms check out our recent case study.
For Red Gold Tomatoes raising awareness in the admittedly low interest category of canned tomatoes posed a challenge we were excited to take on. The end result was a 50% increase in brand awareness and 13 million earned media impressions.
The answer was a coordinated effort of online and outdoor tactics to turn their “fresh off the vine” position into a news story. We sent out creative blogger kits, posted recipes and launched page takeovers on media sites all over. Red Gold lit up and delighted consumers.
• We took Belvedere Vodka retail sales from $0 to $300 million in its first four years.
• Our campaign for Red Gold Tomatoes earned 13 million media impressions, 50% increase in brand awareness and 11% sales increase in just one year.
• Our commercial for Country Hearth Bread grew sales 22% in the markets in which we aired.
• The goal of our ‘Grill On’ campaign with Johnsonville Sausage was to extend the grilling season, which resulted in record brat sales in live markets and a 48% increase in sales over the previous year.